Why We Crave Unhealthy Food — And How I’m Reprogramming My Brain to Beat It

Why We Crave Unhealthy Food — And How I’m Reprogramming My Brain to Beat It

Let’s be honest—most of us know what healthy eating looks like. But when hunger strikes or stress kicks in, it’s rarely broccoli we reach for. Instead, we go for the cheesy, crispy, deep-fried, chocolate-coated comfort food we love… and almost always regret later.

But why does this happen? Why are our cravings so often wired to unhealthy food? And how do we break free—without living like a monk?

Let’s dive into the science, psychology, and some personal hacks I use to keep cravings in check (most of the time).

What Actually Counts as Unhealthy Food?

Before we get into the “why,” let’s define what we’re even talking about.

Unhealthy food typically means food that’s:

  • High in sugar, salt, or fat
  • Low in nutrients like vitamins, fiber, and protein
  • Highly processed and often hyper-palatable

Western Junk: Think burgers dripping with cheese, milkshakes, frozen pizzas, fries, or sugar-packed cereals. These are calorie bombs engineered for pleasure—but not for health.

Indian Cuisine: Even traditional Indian meals can go sideways. Dishes like butter chicken, puris, kachoris, biryani, and syrupy sweets are delicious but often loaded with ghee, maida, and refined sugar

Why Your Brain Wants Unhealthy Food

We don’t just like unhealthy food—we’re wired to want it.

Dopamine on Demand…Unhealthy food triggers a hit of dopamine—the feel-good chemical in your brain. Fat, sugar, and salt act like little switches that light up our brain’s reward system. It feels good now… even if we regret it later.

Why Healthy Food Doesn’t Give the Same Kick

We know healthy food is good for us. So why don’t we crave a bowl of sprouts or a plate of steamed vegetables the way we crave pizza?

Healthy foods—fruits, veggies, whole grains—are nutrient-dense, but they don’t flood the brain with dopamine. Their flavors are subtle. Their joy is… quiet. Culturally, we associate junk food with celebrations and joy. Healthy food? That’s for dieting, discipline, and “being good.” Not exactly the messaging your brain gets excited about.

The Science Behind Cravings (It’s Not Just You!)

If you’ve ever felt like junk food has a hold on you—science says you’re not wrong.

Researchers at Yale developed the Food Addiction Scale and found that foods like pizza, chocolate, and chips trigger addictive behavior patterns. These foods hijack the same brain pathways as drugs and alcohol. Studies show that even looking at photos of junk food activates the brain’s reward centers. It’s why ads work. Smells work. Even your memories of food can trigger cravings.

My Hack for Beating Cravings (Most of the Time)

This is where I flip the script—from science to something personal.

Here’s a belief that’s helped me: My body is like a computer. I can program it—but only through habits.

Willpower fades. But habits? They stick.

I’ve been experimenting with this since 2024—eating the same type of food in at least two meals a day. It reduces decision fatigue and helps rewire my taste preferences.

  • 2024: I mostly ate raw paneer for breakfast to hit protein goals.
  • 2025: Now I usually have an omelette for breakfast, a protein shake and fruits for lunch, and a regular Indian dinner.

During weekdays at the office, I stick to this like a routine. Weekends? I loosen up a bit—because what’s life without a little pizza treat? 😄

Repetition Beats Temptation: I don’t expect cravings to vanish. But I do expect them to lose power. By eating similar meals every day, I’m training my brain and taste buds to find satisfaction in routine. Cravings don’t disappear—but they quiet down.

Final Thoughts: You Can’t Out-Willpower Your Brain—But You Can Outsmart It

The truth is: we love unhealthy food because it was designed to make us love it—by evolution, by manufacturers, by habit.

But we’re not helpless. With a bit of self-awareness, some smart habit-building, and a willingness to understand our cravings instead of just fighting them, we can slowly take the power back.

We don’t need to eat perfectly. We just need to eat intentionally.

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Keeping Things Simple: A Reminder to Ourselves

Keeping Things Simple: A Reminder to Ourselves

The Human Tendency to Overcomplicate

As humans, we have a strange tendency to make life harder than it needs to be. We complicate our decisions, overthink our emotions, pile unnecessary burdens onto our shoulders, and create problems where none exist. Simplicity is often within reach, yet we choose to ignore it, believing that complexity somehow makes things more valuable, more meaningful, or more important.

Overcomplication in Different Aspects of Life

Work and Productivity

We find ourselves trapped in a cycle of overcomplication in every aspect of life. At work, we stretch ourselves thin, taking on tasks beyond our capacity, overanalyzing decisions, and making processes unnecessarily intricate. We equate being busy with being successful, often forgetting that productivity isn’t about doing more—it’s about doing things the right way.

I used to believe that constant busyness was the key to success. It took me a while to realize that success isn’t something we can control entirely. Our role is simply to put in the effort, stay consistent, and trust that success will find its way to us in due time.  

Relationships and Friendships

In relationships, we allow misunderstandings to fester, let trivial conflicts snowball, and expect people to meet impossibly high standards. We read too much into words, worry about things that were never intended to hurt us, and sometimes sabotage meaningful connections by making them more difficult than they should be.

One of the guiding principles I follow is to avoid setting expectations in relationships—whether with parents, a life partner, friends, or relatives. When expectations go unmet, the one who suffers most is you. Some may argue that relationships need expectations to grow, and perhaps they do. But ever since I embraced this mindset, my life has felt lighter and far more peaceful. 

Holding Grudges

Life can become unnecessarily burdensome when we hold onto grudges or allow expectations to dictate our happiness. Carrying resentment serves no real purpose—more often than not, the only person truly affected is the one holding onto it. Letting go doesn’t mean forgetting; it simply means freeing yourself from the weight of the past. 

Personal Growth and Self-Expectations

Even in our personal growth, we have a habit of making things needlessly complex. We believe happiness lies in achieving more, having more, and being more. We chase perfection, set unrealistic goals, and stress over every small detail, forgetting that joy is often found in the simplest of things—a quiet morning, a deep conversation, or the feeling of contentment in the present moment.

Over the years, I’ve come to realize that true joy in life isn’t about accumulating more money—it’s about having control over your time. I consider myself fortunate to have the freedom to start my mornings at the gym, focusing on my fitness. When you lack control over your time, frustration quickly sets in.

Not every day will bring the same level of motivation to tackle work or responsibilities. But when you do have control, you can step away, recharge, and return with a fresh perspective, making everything feel more manageable. 

The Beauty of Simplicity

Life was never meant to be so complicated. The beauty of simplicity is that it offers clarity, ease, and peace. When we stop overcomplicating things, we make space for what truly matters. When we remove the unnecessary noise, we can hear what life is really trying to tell us.

A Gentle Reminder

Perhaps, this is just a gentle reminder: not everything has to be so difficult. Sometimes, the answer is not to do more but to do less. Sometimes, the best way forward is not through analysis and overthinking, but through acceptance and presence. Simplicity isn’t about settling—it’s about making life lighter, more meaningful, and more enjoyable.

So before we add another layer of complexity to our lives, maybe we should pause and ask ourselves—does it really have to be this hard?

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What Gym Taught Me About Life and Discipline

What Gym Taught Me About Life and Discipline

Stepping into the gym for the first time, I had a clear vision: to get stronger, fitter, and healthier. But what I didn’t realize was that the gym would teach me far more than just physical fitness. Over time, I began to see parallels between training and life—lessons about patience, persistence, and the power of small, consistent actions. The discipline required in the gym translates directly to personal and professional growth. Here’s what I have learned after 4 years of gyming:

The Importance of Patience in Life

The gym is the ultimate test of patience. When we start, we are eager to see results—bigger muscles, more endurance, or weight loss. But progress doesn’t happen overnight. It takes weeks, sometimes months, to notice real changes.

This is no different from life. Whether it’s building a business, mastering a skill, or achieving any meaningful goal, success is never instant. Just as lifting heavier weights requires consistent training over time, achieving life goals requires sustained effort and patience. Those who understand this stay committed, while those who seek instant gratification often quit too soon.

Lesson: Embrace the process, trust the work you put in, and be patient with the results.

Why We Should Not Fall Into the Trap of Shortcuts for Success

In fitness, shortcuts are tempting. Fat-burning pills, crash diets, and steroid use promise quick results, but they come with risks—health problems, temporary gains, and eventual setbacks. Real fitness is built through hard work, proper nutrition, and rest.

Life operates on the same principle. Many people look for shortcuts in their careers—trying to get rich quickly, looking for hacks instead of learning the craft, or taking unethical shortcuts to climb the ladder. But these shortcuts often lead to failure in the long run. Sustainable success comes from doing things the right way, no matter how long it takes.

Lesson: Shortcuts might bring temporary results, but they can never replace the power of consistency and discipline.

Why Growing Yourself 1% Every Day Is a Better Strategy

In the gym, improving just a little bit every day leads to massive transformation over time. If you increase your lifts by just 1% each session, or improve your stamina slightly with every run, you will be miles ahead in a year.

The same applies to personal growth. If you read a little every day, improve a small aspect of your skillset daily, or work slightly harder each day, you will see exponential growth. The key is not to seek massive leaps but to aim for continuous improvement.

Lesson: Small improvements might feel insignificant at the moment, but their impact compounds over time and leads to extraordinary results.

Why We Should Focus on Compounding Our Actions Instead of Instant Results

Imagine if you went to the gym once and expected to see six-pack abs the next day—it sounds ridiculous, right? Fitness is a result of months and years of effort. Similarly, in life, the actions we take daily—networking, learning, investing in ourselves—compound over time.

Warren Buffett didn’t become a billionaire overnight; he leveraged the power of compounding by making wise financial decisions consistently. The same principle applies to habits, knowledge, and skills. Instead of chasing quick wins, focus on planting seeds every day and allowing them to grow over time.

Lesson: Every action you take today builds the foundation for future success. Stay consistent, and let compounding do its magic.

Final Thoughts

The gym is more than just a place to lift weights—it’s a training ground for life. It teaches patience, discipline, and the value of consistency. It shows us that shortcuts don’t work, that small daily improvements lead to massive growth, and that focusing on the long-term compounding of our efforts is the key to real success.

Whether in fitness, career, or personal growth, the lessons are the same: show up every day, put in the work, and trust the process. Results will follow.

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